The Story Behind Dry Brew – Coffee, Reinvented

The idea for Dry Brew was born somewhere along the sun-soaked motorways of Southern California, during the long, repetitive drives between San Diego and Los Angeles. It was on one of these journeys that inventor and entrepreneur Pablito de la Rosa first envisioned a new kind of coffee — one that didn’t require a cup, a machine, or even water.

Like many of us, Pablito relied heavily on caffeine to keep him going throughout the day. But the stop-start nature of coffee runs during his commutes quickly became a frustration. He wanted something quicker, cleaner, and more convenient — a way to enjoy the energy boost of coffee without having to pull over, queue up, or spill hot drinks in the car.

That spark of frustration turned into a bold idea: what if you could carry coffee in your pocket?

After months of experimentation, countless trials, and a relentless pursuit of the perfect formula, Pablito created something entirely new — a coffee chew. It wasn’t a powder or a tablet, but a compact, flavourful chew made from real coffee. It delivered the caffeine hit he needed without any of the hassle. No mess, no brewing, and no waiting. Just energy, right when you need it.

And so, Dry Brew was born — the first waterless cup of coffee.

Originally launched in the United States, Dry Brew quickly found its audience among people living fast-paced, always-on lifestyles. Athletes, travellers, shift workers, creatives, students, parents — anyone who needed a smarter, simpler caffeine fix — fell in love with its clean energy and portability.

Now, with a renewed vision and drive, Dry Brew has landed in the UK, ready to energise a whole new wave of coffee lovers. Whether you’re on your daily commute, heading into a workout, prepping for a big meeting, or pulling an all-nighter, Dry Brew gives you a pocket-sized burst of focus and fuel, anytime, anywhere.

Each chew is crafted with quality ingredients, offering the rich taste of real coffee in a format that’s designed for modern life. Vegan-friendly, gluten-free, and no prep required — just unwrap, chew, and go.

At its heart, Dry Brew isn’t just about coffee. It’s about convenience, momentum, and innovation. It’s for people who don’t want to be slowed down, who are always on the move, and who believe that great ideas often start with small, bold changes.

From a single idea on a motorway to a growing community of fans around the world, Dry Brew is changing how we think about coffee. And this is just the beginning.

Dry Brew fuels your journey — anytime, anywhere.